Lessons for International Franchising

The goal is not just to expand globally, but to expand in a disciplined way that places your business in those markets where it is most likely to be successful. While there are many fundamentals such as a having a successful domestic experience, sufficient capital, broad support within your own organization and a persistent commitment…

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What is a Franchise?

“A franchise is a business that you see in different cities. They are recognizable because their signs and colors are the same.” “A franchise is a type of business that is the same everywhere you go.” “McDonald’s is a franchise. So are KFC and Burger King.” Those answers are all correct. But, there’s more to…

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