The teachers we have selected to be part of the Knowhow Franchising Academy have not been chosen on the simple base of their academic titles but because they are recognized as “franchising experts”. this recognition comes from years of working experience, side by side with both world wide brands and companies and start-ups .
The Faculty teachers is made up by professionals, experts and operators of the world of the franchising to international level, which gives us the multidisciplinary knowledge and capabilities thar are at the base of our system.
The KnowHow Franchising Academy system foresees, accordingly to the type of training, the presence of more teachers for every day of course.
This method allows a rapid and concrete acquisition of the treated matters. All the training is supervized by our Head Masters that, in some cases, will also serve as teachers of the Knowhow Franchising Academy.
Our Faculty, teachers and training staff, gather our Knowledge Tank, the team that will allow the integration between theory and practice.
Knowhow Franchising Academy: Head Master
Mara Licia Frigo
Born in Switzerland, graduated in the United States, college degree in Organizational Psychology, specialization in AI (Artificial Intelligence) at the Alma Mater Studiorum. She achieved a Master degree thanks to the American Society for Training and Development in Washington and specialized in “business training”.
Author of the book “Privacy and Safety: from paper to bits”, after years’ experience in the business strategic filed, real estate and recruiting companies, she draws near franchising as a franchisee of an America network to finally land in Quadrante where today covers the role of International Senior Consultant.
Faculty of the project “Franchising Point” created by Confcommercio (Italian General Confederation of the Enterprises), transversally participates in the strategic definitions of all the international projects.
Bachelor of Commerce from Bocconi University in Milan he is the C.E.O. of Quadrante and senior consultant in franchising strategies. Before landing in Quadrante in 2005, he had been Managing Director of the Triumph International Retail unit dedicated to the franchise and retail development in Italy. Formerly he was in the Toiletries division of Henkel as National Account Manager.
Professor at Assofranchising (Italian national Association of franchising), he manages and supervise all the franchise projects, from the first steps regarding the system and model implementation up to their final and practical development, for both home and foreign companies, with particular respect of the economic and commercial definitions and the strategic guidelines of the single projects.
Avv. Valeria Affer
After her Law Degree she has specialized in Community Law at the Institut des Hautes Etudes Européens of Strasburgo.
Lawyer from 1999, she acquired a meaningful experience working in one of the most important Italian Patent Layer Office, dedicating her effort to the “intellectual and industrial property”. Thank to this opportunity she specialized in the protection of industrial and commercial rights, with particular attention to the international implications and procedures, consolidating then such experience working in one of the most important French Cabinet in Paris, in the intellectual and industrial property area.
She is a member of the WIPO Mediators Panel (World Intellectual Property Organisation) and associate of the European Arbitration Chamber-Italian delegation.